How Bloggers Make Money With Affiliate Links in 2023

This post is all about how bloggers make money with affiliate links. This post contains affiliate links at no extra cost to you.


If you’re looking to monetize your blog, listen up! Affiliate marketing is one of the best ways to leverage your online presence and earn money.

For me, it was another world when I first started my blog in 2018. There was so much information and, frankly, I was just trying to get the whole blogging thing down in the beginning.

Now, years later, I finally have a grasp on affiliate marketing and how to implement strategies to make money from my fashion blog and social media platforms.

If you’re looking for a cliff notes version of affiliate marketing for bloggers, keep reading.


Bloggers can use affiliate marketing to make money by seamlessly integrating affiliate links and recommendations into their blog posts, articles, or other forms of content.

For example, fashion bloggers with a YouTube channel can add their affiliate links to their YouTube video description to earn commission on clothes or products they recommend or share.

Here are some different ways bloggers can use affiliate marketing to make money:

  1. Product Reviews and Recommendations:

Write detailed product reviews or recommendations for products or services that align with your niche. Share your personal experiences, highlight the benefits, and provide honest feedback. Insert affiliate links within the review to make it easy for readers to make a purchase.

  1. Tutorials and How-To Guides:

Create tutorials or how-to guides that demonstrate how to use a particular product or service. As you explain the steps, include affiliate links to the products or tools. For example, if you’re a beauty blogger, you could create makeup tutorials and link to the beauty products used.

  1. Roundup Posts and Lists:

Build a list of top products, tools, or resources related to your niche. These can be “Top 10” lists, “Must-Have” lists, or “Best of” posts. Each item in the list can be linked to its separate affiliate link.

  1. Comparison Articles:

Write articles that compare different products within your niche. Discuss the pros and cons of each option and include affiliate links for readers to explore and make a purchase.

  1. “Shop the Look” Posts:

If you’re a fashion or lifestyle blogger, create “shop the look” or “get the style” posts where you show outfits or home decor items. Include affiliate links to the clothing, accessories, or home decor featured in the post.

  1. In-Content Links:

Insert affiliate links naturally within the content of your blog posts. Avoid overloading your content with links to maintain a good user experience.

  1. Widgets and Banners:

Place affiliate banners or widgets in your blog’s sidebar, header, or footer. These can look nice and attract the attention of your readers. However, don’t make them too pushy or distracting.

  1. Call to Action (CTA) Buttons:

Include a CTA button within your content that encourages readers to take action, such as “Learn More”, “Shop Now” or “Get Started.” These buttons can link to affiliate products or services.

  1. Email Marketing:

If you have an email list, add affiliate links into your email newsletters. Share exclusive deals or product recommendations with your subscribers.

  1. Social Media Promotion:

Promote affiliate products or services on your social media platforms, such as Instagram, Facebook, Twitter, or Pinterest. Include affiliate links in your captions or bio.

  1. Video Content:

If you create video content on platforms like YouTube or TikTok, mention and link to affiliate products in your video descriptions or within the video content itself.


Always disclose your affiliate relationships to your audience. Use a clear disclosure statement, such as “This post contains affiliate links” or “Affiliate disclosure: We may earn a commission if you make a purchase through our links.”

Remember that the key to successful affiliate marketing is to provide genuine value to your audience.

Only promote products or services that you believe in and that are relevant to your readers. Building trust with your audience is crucial for long-term success in affiliate marketing.

Read more about FTC guidelines for bloggers and content creators here.

best affiliate programs for influencers


Fashion bloggers use affiliate marketing to monetize their content by promoting products or services from various brands and earning a commission on sales generated through their special affiliate links.

Here’s how fashion bloggers can use affiliate marketing to make money:

  1. Join Affiliate Programs:

Sign up for affiliate programs offered by brands, retailers, or affiliate networks. These programs provide bloggers with unique tracking links and access to promotional materials like banners, text links, and product images.

  1. Select Relevant Products/Brands:

Choose products or brands that align with your fashion niche and target audience. It’s essential to promote items that resonate with your readers and fit your personal style or brand image.

  1. Create High-Quality Content:

Produce high-quality content, such as blog posts, social media posts, or videos, showcasing the products or brands you are promoting. This content can include product reviews, styling tips, outfit inspiration, and more.

  1. Incorporate Affiliate Links:

Within your content, add your unique affiliate links naturally. You may use anchor text, buttons, or images to link to the products or brands you are promoting.

  1. Disclose Affiliate Relationships:

Transparency is crucial in affiliate marketing. You should disclose your affiliate relationships to your audience. This is done usually through a disclaimer or disclosure statement. This helps build trust with their readers and keeps you in the green with the FTC.

  1. Drive Traffic:

Use various marketing strategies to drive traffic to your content, such as search engine optimization (SEO), social media marketing, email marketing, and collaborations with other influencers. The more people see your content, the more potential for affiliate link clicks and conversions.

  1. Monitor Performance:

Regularly monitor the performance of your affiliate marketing efforts. This includes tracking clicks, conversions, and earnings. Affiliate programs and networks typically provide dashboards and reports to help you analyze your results.

  1. Optimize Promotions:

Based on the performance data, you can optimize your promotions. You could adjust your content strategy, focus on promoting products with higher commissions, or experiment with different marketing channels.

  1. Build Long-Term Relationships:

Successful fashion bloggers often build long-term relationships with brands and affiliate partners. These relationships can lead to exclusive deals, increased commission rates, and access to new products before they are available to the general public.

  1. Diversify Income Streams:

Many fashion bloggers combine affiliate marketing with other income streams like sponsored content, selling their own products (e.g. merchandise or fashion collections), and offering consulting or styling services.

Like most businesses, success in affiliate marketing takes time and effort.

Building an engaged audience and establishing trust are key factors in to making money through affiliate marketing.

Also, following ethical and legal guidelines regarding affiliate marketing is essential to maintain credibility with your audience and comply with regulations. Read more about FTC guidelines for bloggers and content creators here.


Here are 10 of the best fashion affiliate programs for bloggers:

  1. Amazon Associates: The Amazon Affiliates and Amazon Influencer Program are a great way to promote a wide range of fashion products available on the platform. It’s simple to use and has so many diverse products that you can promote to make money. You could also have an Amazon storefront to share all your favorite Amazon finds.
  1. Rakuten Advertising: Rakuten (formerly known as Ebates) has an extensive network of fashion retailers and offers competitive commissions. It’s especially popular among bloggers in the fashion and beauty niches.
  2. ShareASale: ShareASale is a popular affiliate network that connects fashion bloggers with a variety of fashion and lifestyle brands. They offer a user-friendly platform with a wide selection of affiliate programs.
  3. CJ Affiliate (formerly Commission Junction): CJ Affiliate is a well-established affiliate network with numerous fashion brands and retailers. They provide in-depth reporting and analytics tools.
  4. Impact: Impact is known for providing a range of tools and services to marketers, making it easier for them to manage their affiliate programs and partnerships. You can find larger retailers like Walmart and many hotels and airlines on Impact.
  5. LTK (formerly Rewardstyle): LTK is an invitation-only affiliate platform popular among fashion influencers. LTK Influencers can also extend their reach by creating shoppable posts to the LTK platform with over 10 million users.

Need a referral to LTK? If you have at least 4 months of consistent, quality, and original content and an engaged and growing audience, send us a request at

  1. Planet Howl: Planet Howl is a new affiliate platform that offers high commissions on an array of fashion and beauty brands. You can also keep 100% of your earned commissions even if items are returned — win!
  2. Skimlinks: Skimlinks is a platform that can help fashion bloggers automatically convert regular product links into affiliate links. It’s a time-saving tool that simplifies the affiliate marketing process. This is probably the best affiliate program for beginners.
  3. Collective Voice (formerly ShopStyle Collective): Collective Voice is a platform specifically designed for fashion and lifestyle bloggers. It offers a range of tools for creating and monetizing content.
  4. Affiliate Window (AWIN): AWIN is a global affiliate network with a significant presence in the fashion industry. They have a wide range of fashion-related affiliate programs.

Remember that the effectiveness of an affiliate platform depends on various factors, including your niche, audience, and location.

It’s a good practice to research and evaluate each platform’s terms, commission rates, payment methods, and available affiliate programs to determine which one aligns best with your fashion blogging goals in 2023.

The earning potential that fashion bloggers can make through affiliate links can widely vary.

This is based on several factors, including the size and engagement level of their audience, the quality of their content, the affiliate programs they promote, and the products or services they endorse.

There is no fixed or median range for affiliate income, as it can range from a few hundred dollars to thousands of dollars per month.

However, I can give you a spectrum of what fashion bloggers can make with affiliate marketing:

  • Low Earners: Bloggers with smaller audiences and less traffic may earn a somewhat modest affiliate income, perhaps in the range of $100 to $500 per month.
  • Mid-Tier Bloggers: Bloggers with moderate-sized audiences and a dedicated following could earn between $500 to $2,000 per month through affiliate marketing.
  • High Earners: Fashion bloggers with large and highly engaged social media presence, strong brand partnerships, and effective affiliate marketing strategies can potentially earn $2,000 to $10,000 or more per month from affiliate income.

These are just estimates and there is a wide range of potential earnings within each category.

Success in affiliate marketing also depends on factors like the blogger’s niche (e.g., luxury fashion vs. budget fashion), the types of products promoted, and the timing of promotions (e.g., during holiday seasons or special sale events).

Many fashion bloggers diversify their streams of income by combining affiliate marketing with sponsored content, selling their products or merchandise, and offering services like consulting or styling.

The combination of these income sources can significantly impact their overall earnings.

Over time, the bloggers who consistently create valuable, authentic content and foster an engaged community are more likely to see a higher affiliate income.


This post was all about how bloggers make money with affiliate links.

how bloggers make money with affiliate links

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