How to Become An LTK Influencer and Successfully Grow Your Audience

Wondering how to become an LTK influencer and start making money recommending products you love? We’re sharing the ins and outs of how to grow as an LTK creator.


I remember when I first started blogging, I had no idea how to monetize my content.

I noticed the most popular bloggers and fashion influencers sharing this thing called RewardStyle (or LiketoKnow.It is now known as LTK).

Um OK, so I googled it. The RewardStyle affiliate program allowed these influencers to link style and beauty finds for their audience to shop. In turn, they received a commission for any sales.

I didn’t start out thinking I was going to make a ton of money. Frankly, there wasn’t any pressure because I had a full-time corporate job.

It wasn’t until I quit my job to pursue my blog full-time that I got serious about my affiliate marketing.


LTK, formerly known as or RewardStyle, is a shopping platform featuring curated photos and videos of products that people can shop for.

The LTK app heavily relies on content creators and influencers uploading their latest fashion, beauty, home, and lifestyle finds for consumers to get inspired and make a purchase.

As a shopper, you can select to follow creators you enjoy and stay up to date on their latest finds — kind of like a personal stylist or shopper.

Anyone can download the LTK app on iOS or Android and it’s free!

what is an LTK influencer?

An LTK Influencer is a content creator, influencer, or blogger who posts shoppable photos and videos on the LTK Creator app for their followers.

As a creator, you can earn a commission for every sale when someone purchases something through your LTK links or from your LTK shop.

While anyone can shop on the LTK app, not everyone can become an LTK creator. You must first apply and get accepted to begin posting content.


LTK influencers earn a commission whenever a shopper purchases something using their link.

Brands determine how much they are willing to pay in commission per sale through LTK. Brand commission rates vary and can fluctuate during certain seasons or sale periods.

Some commissions are as low as 0.7% to as high as 24.5%. An average would be about 8%-12% for most popular brands.

How do I become an LTK Creator?

To begin, you have to apply to become an LTK creator. Whether you are a blogger or social media influencer, some things may help you get accepted into the affiliate network.

Here are some tips for getting accepted to LTK:

  • You’ll need a public social media platform. Whether it’s Instagram, TikTok, or YouTube, LTK wants to see that you post consistently and that there is activity on your page.
  • An engaged following on at least one social media channel. Notice I didn’t say a ton of followers. I was approved with just over 2k followers on Instagram. (after being previously rejected twice…we’ll cover what I did differently in a later post.)
  • A minimum of 3 months of original, high-quality, shoppable content. If you want to take this seriously and launch your LTK business, please stop sharing so much puppy content. Unless you’re sharing dog toys and food and that is your niche. But if you want to pursue fashion, then show that.
  • Share editorial or styled images and videos that engage your audience and highlight your expertise. LTK loves a styled pic (one where someone is taking a picture of you or using a tripod.) Product collages are great, but they love to see the person behind the creation.


Once accepted, LTK will provide creators with a simple, user-friendly platform – the LTK Creator App.

That is where you will begin to build your LTK Shop. Your LTK shop is where you can feature all your shoppable content.

It can be connected to every marketing channel you want to use to share your looks.

When someone decides to follow you, the app will share your LTK posts on the shopper’s LTK feed. Works much like IG but also can reach them in their inbox.

If someone favorites an item in your shop, they will get a sale alert that will link back to your LTK post. This may help make a sale and get you a commission.

optimize your ltk shop profile

When creating your LTK shop, be sure you optimize the limited space in your bio for your shoppers.

This is a great place to share your sizing references, the type of content you share, and your blog or social channels.

You are limited to about 150 characters so be specific.

ltk bio examples

ltk bio examples

ltk bio example and template


You want to make it as easy as possible for people to visit your shop. Do this on social platforms by entering your unique LTK shop URL in your profile.

Make sure you link to your LTK in multiple places on your blog. I keep it on my menu in the drop-down and also on my socials menu.

The great thing about LTK is that when someone visits your LTK shop, they are automatically added as a follower.

So you want to drive as many people to your shop as possible.

Educate your social media followers about LTK so they’re more comfortable leaving the platform to head over to your shop.

You’ll also want to consistently share your recommendations or styled pics on social and stories.

Become the Expert

Identify your niche to get people used to seeing you in those verticals. Some popular niches that are easiest to monetize on LTK:

  • Fashion – sustainable, affordable, curvy, petite, neutral, luxury, men’s 
  • Home Decor – minimal, boho, modern contemporary
  • Motherhood/Family – kidswear, pregnancy, family fashion
  • Fitness – athletic wear, workout equipment, at-home gym favorites
  • Health & Wellness – morning routines, mindful practices, health tips
  • Home Organization – cleaning necessities, storage, decluttering, and organization tips
  • Beauty – makeup, skincare, clean beauty 

However, don’t be afraid of sharing content across multiple topics. Show real, everyday content that your audience can relate to.

Select Your Platform

A few of the most popular platforms on the rise for LTK influencers include YouTube, TikTok, and Instagram. Here are a few examples to use as an LTK creator:

  • YouTube is great for showing how-to style videos and beauty tutorials. People love to see the product in action and how you use it in their everyday lives. This is a great platform if you love sharing tutorials. I love this platform because you can link everything you share in the description.
  • TikTok is a great platform for more laid-back, digestible content. If your audience prefers shorter, lighthearted content, this is the platform for you. Things are less polished here so a video of you sharing what you’re wearing and why you love it will fit perfectly on this platform.
  • Instagram is great for a more curated feel. Post styled outfits, travel adventures, or your latest recipe using reels or your feed. Here is where you can get creative and showcase your unique style. Don’t forget to utilize Instagram stories to drive traffic back to your LTK shop.

You want to choose 1 or 2 platforms to be consistent in. While you can share 1 video on different platforms. Trying to keep up with all will wear you out.

Think about which platform you have the most engaged audience and double down there. The more they see you, the more they start to trust you and eventually buy from you.

Create A Content Strategy

This is the part that I struggled with for a long time. I would overthink my posts and would go days without posting.

You don’t have to overcomplicate things. You don’t even have to show your face. The most important thing is that you’re showing up consistently every day.

Here are a few ideas that you can post to start gaining traction and engagement:

  • Videos
  • Flay Lays
  • Mirror Selfies
  • Collage
  • Images
  • Text-Based Posts
  • Stories
  • Live Video
  • FAQs
  • Polls

Will you be promoting something that can easily be touched on in a couple of quick but visual Instagram stories, like a new face cream you’re trying?

Or is the product best displayed in a longer video format that features you explaining how to use it — such as a YouTube or IG reel?

Maybe a blog post is necessary if it needs to be longer form content. This all depends on the context of what’s being shared!

Keep a Posting Schedule

Staying on top of a posting schedule is going to save you so much time.

If I don’t have a schedule to follow, I find myself getting off track or lost and reaching for my phone to mindlessly scroll IG.


Lucky for us, LTK provides a content planning schedule with post ideas that you can use for your LTK shop and Instagram. I also love that they have highlighted top searches so you know which keywords to include.

A posting schedule will also help with staying on top of sales like the LTK spring sale and other brand sales highlighted on LTK.

LTK Content Calendar

Educate Your Audience About LTK

Sometimes we may forget that our audience is not familiar with or well-versed in LTK, how it works, and all its features.

You may find yourself saying “Outfit linked on my LTK” but if your audience doesn’t know what to do with that information, then your message is getting lost.

Go on stories and share with your followers how they can shop what you share on IG, TikTok, or your blog.

Save your stories to a highlight so your audience knows where they can return to that information.

You also want to do this periodically. IG may only share your stories or posts with less than 10% of your followers.

Chances are someone missed it, so you want to consistently remind them about LTK and how to shop.


Don’t forget to subscribe to my YouTube channel where I share LTK creator tips, influencer marketing, and blogging tips.


This post was all about how to become an LTK influencer and ways to grow your following.

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