Why is Free People So Expensive? Top Reasons You Pay So Much

You’ve heard the hype but why is Free People so expensive? We’re revealing the top reasons people are spending big time on Free People clothing. This post may contain affiliate links at no extra cost to you. See full disclaimer here.


The clothing brand Free People is a name that you may have heard of because it is one of the chicest and most exclusive clothing brands that promotes ethical sourcing and manufacturing along with using high-quality materials.

What makes them exclusive is the fact that they focus on providing their customers with unique styles unlike anything else you’d find online.

Free People gives you the confidence to wear on-trend, one-of-a-kind pieces and that’s why we love it so much!

But the question stands, if Free People is for everyone, why is it so expensive?

Let’s explore what it offers to justify the price– let me assure you, it’s all worth it!


Have you ever browsed the Free People site but the price tag scared you away? You’re not the only one!

Believe it or not, there is a reason behind the higher prices. What they’re charging is relatively reasonable given how much thought and work goes into a single outfit at Free People!

Take a look at the top 4 main reasons why Free People is so expensive and then maybe you’ll be able to justify the hefty price tag.

Creative & Chic Designs

You can never go wrong with Free People when it comes to staying on top of the latest fashion trends. 

Free People’s passionate and creative designers create gorgeous silhouettes and unique designs to make something that would fit anyone and yet would make him or her feel like it’s their own personal statement piece. 

Price and Fabrics

Ever wonder why Free People’s clothes can be a bit more expensive? Well, they love splurging on high-quality fabrics like organic cotton, leather, silk, wool, and cashmere. 

These materials don’t come cheap, but they give each piece a unique and lasting vibe. So, don’t be surprised by the high price tags – it’s all about that premium look and feel.

Free People manufactures their clothes in India which can add to the increase in pricing due to shipping and any supply chain issues.

Handcrafted Details

Free People is like the Picasso of fashion with their handcrafted details. 

They take each piece seriously, using high-end materials and fabrics.

With unique embroidery details in many of their bohemian style of clothing, skilled artisans put love into every stitch, making sure each item is top-notch and of high quality. 

It’s their craftsmanship that makes Free People’s clothes stand out from the crowd.

Sustainable Manufacturing Practices

Free People cares about the planet! 

As part of the URBN initiative, Free People strives to manufacture their clothing in a sustainable way with little environmental impact.

They also strive to operate in a responsible way, consciously choosing their materials and partners.

Additionally, they make sure the material suppliers are treated fairly. They’re also super mindful of not polluting and wasting stuff during the whole production process. 

So, when you buy from them, you’re not just getting stylish clothes, you’re making a positive impact on the Earth too! 


Alright, fashionistas, brace yourselves! 

We are absolutely loving Free People’s latest collection. Here are some of the Top Rated designs from Free People:

Shayla Lace Mini Dress

First up, feast your eyes on the Shayla Lace Mini Dress. This dress is like a love letter to intricate lace detailing, adding that touch of elegance and romance to any outfit. 

With its flirty mini length and flattering A-line shape, it’s perfect for a girls’ night out or a special date night with that special someone.

Free People Shayla Lace Mini Dress
image: Free People

Driftwood Farrah Embroidered Flare Jeans

Calling all denim lovers! The Driftwood Farrah Embroidered Flare Jeans are like a dream come true. Seriously! These jeans are the perfect blend of boho-chic vibes and a dash of retro flair. 

With a high-rise waist and those flared legs, they create a strikingly on-trend silhouette. 

Free People Driftwood Farrah Embroidered Cord Flare Jeans
image: Free People

Rumors Denim Jacket

Take your basic denim jacket up a notch the Rumors Denim Jacket. A classic wardrobe staple, this simple denim jacket is the perfect layer for the season.

While we love classic denim, we are obsessed with his black version for fall.

Free People Rumors Denim Jacket
image: Free People

We The Free High Roller Cord Jumpsuit

The Top Rated High Roller Jumpsuit — now in corduroy! This jumpsuit from Free People’s We The Free Collection is featured in a relaxed fit and cropped ankle-length style with harem legs and a low scoop neckline.

This easy one-piece can be thrown on with your favorite graphic tee and sneakers for a casual day out.

Free People We The Free High Roller Cord Jumpsuit
image: Free People


Now that you know why Free People is so expensive, knowing a little bit about how it came into existence might also make you see why it’s worth the money.

Free People, a brand that lets women express their free-spirited nature, has made quite a name for itself in the world of fashion. From clothes to accessories, it’s a top choice for many.

But before we get into today’s Free People, let’s go back a bit. Ever heard of Urban Outfitters?

Urban Outfitters owns Free People, alongside other popular brands like Anthropologie.

Urban Outfitters caters to young fashion enthusiasts, with over 1,400 stores globally.

Free People has its roots in West Philadelphia, thanks to a visionary named Dick Hayne.

It briefly wore the Urban Outfitters label, but then Dick’s wife, Meg, took charge of their private label division, and there was a rebirth, so to speak, known as Free People.


Along with Free People’s stand-out style comes their commitment to making the world a better place.

Free People has partnered with our sisters at Girls Inc. since 2016, to help them in their mission to inspire all young girls to be STRONG, SMART, and BOLD through charitable donations, advocacy, programming, and mentorship impact.

With 2,000+ hours of wellness and mentorship programming Free People has been the recipient of a number of awards from Girls Inc. over the years.

Free People x Girls Inc
image: Free People

In 2021 Girls Inc. Philadelphia recognized Free People’s CEO with the Woman of Impact Award and in 2019 Free People received the Corporate Vision Award from Girls Inc. National.

1% of all FP Movement sales are donated to Girls Inc. every single day

In the next five years, Free People plans to reach an annual donation of $1M annually to Girls Inc. 

Click here to learn more about Free People x Girls Inc


Is Free People a quality brand?

When it comes to Free People clothing, it’s a bit like trying to answer ‘What’s the best ice cream flavor?’ – it depends on your preference! 

The expensive price tag of Free People varies based on what you’re eyeing and where you’re located.

However, there are still a lot of people willing to pay Free People prices.

Want to know a little shopper secret? Keep your eyes on the nifty discounts and deals; they can make Free People more budget-friendly than you’d think.

To determine if a piece of Free People clothing is the real deal in terms of quality, it’s all about how it feels when you put it on. 

If it fits like a dream and feels comfy, that’s a good sign. On top of that, pay attention to sustainability – look for clothes crafted from eco-friendly materials with minimal environmental damage.

That way, you’ll not only look good but feel satisfied about your fashion choices too. 

Who is Free People’s target audience?

According to Free People, their target audience closely resembles a girl in her mid-twenties, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic.

Young women who like to keep busy and push life to its limits, with traveling and hanging out and everything in between and can’t resist petting any dog that passes her by on the street. 

The look is very casual bordering on lounge with a boho feel.

What is another brand like Free People?

Alright, so Free People, has got some amazing competitors out there!

Among the contenders, there’s their sister brand, Anthropologie, and their parent company, Urban Outfitters. Plus, let’s not forget Forever 21, who’s also in the fashion game.

They’ve got unique styles and vibes, and they’re all about different crowds. It’s like they’re each hosting their own unique and trendy fashion parties to grab the limelight!

In the end, it’s a win-win situation for fashion lovers. You’ve got choices to suit your mood and your style. 

So, whether you’re vibing with Free People’s free-spirited look or feeling the groove of Anthropologie or the urban edge of Urban Outfitters, there’s a fashion destination just for you.

Let your personal style shine!


This post was all about why is Free People so expensive?

Hi there! So happy you're here. My name is Maria -- content creator, blogger, wife, mother of 2 and lover of all things fashion, beauty, and home. Take a look around...I think you'll like it here.

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